Q: What is your new position, and what does it
A: I’m the VP of Global Marketing for Harman
Professional, which means that I
oversee worldwide marketing, including
product management and marketing communications,
for the Harman Professional
business units. In the audio world, Harman
Professional includes legendary brands such as JBL Professional, AKG, Crown,
Soundcraft, Lexicon and dbx. In addition, we’ve been expanding into lighting,
video and controllers, as evident from our acquisition of Martin Lighting in
2013, and just recently, our acquisition of AMX.
Q: How has your background prepared you for your new role?
A: I’m a musician and gearhead at heart, so I’m very comfortable with the
products, and can relate to the customer community. On the marketing side,
I have experience leading marketing for consumer, professional and online
businesses. That combination of digital and traditional marketing expertise
allows me to assist customers who are increasingly looking for information
online and offline when making a purchase decision.
Q: What new marketing initiatives are we likely to see from the company?
A: Harman has great brands, great products and a great culture, and I’m really
looking forward to sharing our stories and content through online and
social channels. On the product side, I’m excited about the possibilities for
interoperability and integration across our products. And finally, I want to
drive education initiatives, to make sure that our users are empowered to
fully utilize our products and systems.
Q: What are your short- and long-term goals?
A: Short term, I want to connect with as many employees, customers and
partners as possible to listen and learn what we’re doing right, and what we
could be doing better. Those discussions will help me set the long term goals.
Q: What is the greatest challenge that you face?
A: Prioritizing the opportunities. We have a great portfolio of products and
brands. As such, we have practically limitless opportunities to expand internationally,
vertically and even into new segments such as video, lighting and
controllers. We have the talent and resources to execute, so it’s really all
about making the right choices in the right order.