Q: What is your new position, and what does it entail?
In my position of VP of Installed Sound, I will provide the direction and leadership for MUSIC in the areas of sales and marketing for installed systems, as well as new product and business development for the entire Enterprise organization.

Q: How has your background prepared you for your new role?
My work with various manufacturers on prestigious projects focused on business development of installed systems, and gave me the insight into the needs and wants of today’s market. This has provided me the knowledge needed to lead MUSIC and serve customers in the most appropriate way—by empowering them. I will be drawing on my past experiences and MUSIC’s vast network of resources to set forth a plan of extreme growth and success within the installed systems market.

Continual communication with consultants, integrators and end users will be an important part of MUSIC’s success in the marketplace. My role will help to facilitate these communications, making sure we continually listen to customers’ desires.

Q: What new marketing initiatives are we likely to see from the company?
MUSIC is completely customer-obsessed, so everyone can expect to see a particularly strong focus on customer engagement. The idea is to connect users with our world-class engineering team in order to disrupt product development in a way which many other manufacturers don’t. The industry has created too many barriers between customer requirements and product strategy, so I plan to create a mechanism which allows stronger relationships between the customer and product engineering. Basically, more listening and less telling the market what products will be.

Q: What are your short- and long-term goals?
Short-term, we are evaluating our product development goals. Customers look for complete systems solutions; this is what makes their lives easier. So our goal is to provide a complement of products for customers—i.e. complete systems solutions. Additionally, we are defining our strategy for the installed market segment and this involves analyzing our systems solutions competitiveness.

Long-term, we will focus on diversifying this strategy to cover more segments within the installed systems market.

Q: What is the greatest challenge that you face?
Our greatest challenge will be to keep our focus solely on customers, providing them with the best offering of product support and customer service. This is hugely overlooked by manufacturers.