Las Vegas, NV (June 18, 20140)—With the rapid growth and transformation of the AV industry over the past 20 years, predicting the future of the industry’s technology can present quite a challenge. That’s why Mike Walsh, CEO of the global business consulting agency Tomorrow, and author of the book Futuretainment
, discussed in his opening Keynote Address for InfoComm 2014.
Walsh’s consultancy projects predictions to the next five years, keeping his focus on disruptive technologies and consumer innovations that could soon change the state of the industry. As a result, for much of his keynote, Walsh outlined the latest trends he’s seen within the AV industry in terms of emerging technologies, consumer behavior and growing markets, and translated that into strategies that AV professionals can use to stay competitive in the industry.
“When you think about it, the future is often different than what we expect,” Walsh told the audience in the LVH Paradise Event Center South. “The future is the tension between disruptive technology and new partners of human behaviors.”
Citing his personal observations within the industry, Walsh emphasized on the importance of aligning IT and business to keep up with the latest innovations and provide end users with the technology they require, as well as applying speed to the mindset of a company’s technology team to stay ahead of the newest advancements.
Specifically, Walsh mentioned that we must be mindful of younger generations, understand that they will be the ones contributing to the future of AV and that they will not necessarily adapt to the current standards, but instead contribute to the advancements and improvements that we will inevitably see. For example, Walsh mentioned that the internet for these younger generations will be very different from the internet that currently exists, and we must adapt to that.
Another pivotal examples of this rapid transition and change in technology was in 2007, Walsh said, when Steve Jobs introduced the iPhone, thus starting the technology movement that brought us to today, where many consumers and businesses rely on these Apple products for everyday tasks.
“We have to rethink how we handle our engagement models (to attract these younger generations),” Walsh said. “Your next generation in your company will have a different mindset, and we need to be ready to reboot these engagements.”