|Jörn Erkau, CEO Sennheiser Streaming Technologies GmbH|
Las Vegas, NV (June 20, 2014)—Sennheiser has founded a new subsidiary aimed at creating streaming solutions: Sennheiser Streaming Technology (SST). Based in Hamburg, the new subsidiary will initially focus on low-latency streaming to cellular devices.
Jörn Erkau has been appointed managing director of the new company. The 47-year-old has experience in the production of visitor information and audio guide systems, and has collaborated with Sennheiser in the past. He will be supported by Peter Claussen, president of the Integrated Systems Division at Sennheiser, who will also be an SST managing director.
“We will create hardware and software solutions that make life more pleasurable,” explains Erkau. “We are currently working on CinemaConnect, a streaming system that offers live, low-latency audio descriptions and assistive listening to be accessed directly using a smartphone.” The system is based on the bring-your-own-device (BYOD) principle and allows users to use their own smartphone and headphones without any additional hardware. Erkau is confident about the venture: “We are betting on a trend that will see significant future growth and success.” CinemaConnect is currently in the final stages of development and will be available beginning in fall 2014 in selected European countries, becoming available in other regions within the next year.
“We see the founding of Sennheiser Streaming Technologies as an investment in the future,” says Daniel Sennheiser. “We think streaming will become an important medium for the transmission of audio content. The new company and its managing director, Jörn Erkau, will help us build up knowledge in this area and deliver high-quality, customized products.”