London, UK (October 16, 2013)—Momentum for the wider adoption of ISRC metadata in the Broadcast WAV file format is building, with two UK music industry trade bodies, BPI and AIM, joining the Music Producers Guild’s initiative.
"We are really delighted to have the support of the BPI and AIM," says Alchemy Mastering’s Barry Grint, who has led the MPG ISRC (International Standards Recording Code) campaign. "[A]dopting Broadcast WAV will make file identification and content tracking much easier and more accurate. It will also help royalty agencies develop more precise systems for payments, thereby safeguarding the incomes of artists and copyright owners when their recordings are played on air."
"WAV is the standard format for music interchange in the production process, but MPG members were frustrated that there was no method of embedding industry standard ISRC information in the format to enable more accurate identification the content of files," Grint explains. "Working in collaboration with the European Broadcasting Union, which created a professional version of the WAV format called Broadcast WAV, we have been able to ensure the carriage of ISRC information in this type of file, thus removing the need for it to be re-entered and reducing the opportunity for error."
BPI chief executive Geoff Taylor will be encouraging members to adopt BWAV as a standard. “By incorporating ISRC data into the WAV file, we can provide a more accurate and reliable means of identifying recordings when they are exchanged between labels and studios," says Taylor.
James Farrelly, membership manager of AIM, adds, "In an environment where labels of all sizes now understand that effective metadata management is the key to maximising revenue from their master rights, the work MPG is doing to adapt the BWF format will result in a clearer, more accurate approach to identifying tracks and minimizing potential misallocation of income from repertoire usage.”
The MPG plans to hold a seminar for mastering engineers on BWAV implementation in London in early November.
Music Producers Guild (UK)www.mpg.org.uk