Dallas, TX (February 10, 2014)—Stephen Arnold Music recently created a theme for the new on-air branding for HDNet Movies.
HDNet Movies—the high definition-only cable and satellite television channel dedicated exclusively to movies—came to Stephen Arnold Music after creating an on-air graphics package that supports their variety of films from the 1950s to today. The objective for the new package was simple: appeal to movie lovers of all ages, while emphasizing HDNet Movies’ modern take on a classic cinematic experience.
Stephen Arnold Music, who previously worked with HDNet Movies and its sister network HDNet/AXS TV, composed a theme that weaves ambient synth pads, sound effects, plaintive piano melodies, soaring strings and percussion together. The end result is a modern soundtrack, giving HDNet Movies a sound all its own.
“HDNet Movies has always had a strong creative vision, and we were thrilled at the opportunity to work with them again," Chad Cook, creative director of Stephen Arnold Music says. "Our approach was to support their message with music that was atmospheric, airy and advanced. It's also efficient—we composed one cohesive piece that their editors can use in a modular fashion to support a wide variety of on-air elements."
“Original branded music plays an important role in defining a network, helping to provide immediate recognition for viewers,” Katie Gladstone, HDNet Movies' VP programming, says. “The channel’s re-branding goal was for a more modern, clean sound that supported our pure cinematic experience while being engaging and entertaining."
Adds Lindsay Jordheim, HDNet Movies senior producer, "Our experience with Stephen Arnold Music was incredibly positive and extremely creative—their team really listened to what direction we were aiming for and came up with music that corresponded perfectly.”
Stephen Arnold Musicwww.stephenarnoldmusic.com