Los Angeles, CA (February 4, 2014)—The Hit House has recently created and produced original music for two Lexus projects, including one that debuted at the recent 2014 Detroit Auto Show.
The Hit House provided original music and sound design for a video promoting the launch of the Lexus 2015 RC F at the Detroit Auto Show. Entitled “From the Asphalt Up,” the tune blends an operatic theme against pounding drums.
Additionally, The Hit House provided the song “Hefe” to Lexus’s #LexusInstaFilm promotional project. “Hefe” is a pulsating tune in a theme featuring the strong use of percussive instruments. The #LexusInstaFilm video was cited by Luxurydaily.com as one of the Top 10 Luxury Brand social videos of 2013.
Toyota Motor Corp.’s Lexus promoted the 2014 IS vehicle with the collaboratively created, stop-motion Instagram film #LexusInstaFilm, drawing on the perspectives of 212 fans to show the vehicle in a range of angles and tones. Car enthusiasts and Instagram users from a variety of backgrounds blended their personalities in a film that colorfully animated a 2014 Lexus IS F Sport in action. Lexus’s goal was to grab the attention of a younger demographic and potentially trigger more collaborative, stop-motion films. Jacob Rosenberg and the Bandito Brothers directed the film.
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