imgBenicia, CA (August 4, 2014)—Cliff Inc., a design, development, manufacture and supply company for components and connectors, has hired Jim Hoffman as its new US Sales Manager.

In his new position, Hoffman will be responsible for developing sales opportunities, adding new distribution channels and increasing the overall Cliff brand in the United States. A 30-year industry veteran, Hoffman was most recently the Pro Audio Sales manager at Switchcraft Inc.

“I like to wish Jim the very best in his new role in the US,” said John Hall, General Manager of Cliff Electronics. “I know customers will benefit from his expertise and experience and will develop the Cliff brand to new levels.”

Hoffman will be based in the United States and can be reached at

Cliff Inc.