Fairfax, VA (September 14, 2017)—In a move to better reflect the evolving audiovisual industry, InfoComm International has been renamed the Audiovisual and Integrated Experience Association (AVIXA). The new sobriquet is intended to reflect what the organization’s members do (AV) and what they create for customers—integrated experiences (IX)—as well as the fact that AVIXA membership has grown to include experiential designers, content creators, IT companies, and users of AV solutions across a growing cross section of markets. Nonetheless, AVIXA’s longstanding trade shows will continue under the InfoComm name.

"This is an exciting time for our industry and for the advancement of audiovisual solutions across a wide range of customer experiences," said David Labuskes, CTS, CAE, RCDD, executive director and CEO of AVIXA in a statement. "Thanks to the innovative, creative efforts of so many members, partners, and their customers, we have collectively grown far beyond what InfoComm International could do to promote AV around the world. AV experiences have become so ubiquitous, and they've come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry's excitement and welcomes a far more diverse community of professionals." 

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"The AVIXA Board of Directors has set out an ambitious plan to grow the association, increase awareness of AV experiences, and reinvent our brand in order to propel this industry into the future," concurred Gary Hall, CTS-D, CTS-I, president of the AVIXA Board, and Federal Strategy, Planning and Operations Leader at Cisco Systems. "With new and different people and technologies coming into this space, we are thrilled that AVIXA will be home to all of them."

It’s not the first time the organization has changed its name to reflect the times—in fact, it’s the fourth. Established in 1939 as the National Association of Visual Education Dealers, the group was renamed the National Audio-Visual Association following a merger in 1949 with the Allied Non-Theatrical Film Association. That became the International Communications Industries Association in 1983, which in turn transformed into InfoComm International in 2005.

Audiovisual and Integrated Experience Association