Los Angeles, CA (November 14, 2017)—Industry mainstay John Stiernberg died Saturday, November 11, 2017, after a battle with cancer. He was 66. As the president and co-founder of Stiernberg Consulting, his business development consultancy, he helped guide many audio industry companies to success, and made his influence felt by authoring hundreds of articles and white papers along the way.

Stiernberg founded his consultancy in 1993 with his wife of 45 years, Jeanne, building its reputation as his insights became influential across the music, audio-video and entertainment technology industries. As an author and live speaker, he was a noted supporter of music and technology education, and was active in organizations such as NAMM, InfoComm, NSCA and CEDIA. He also additionally wrote the music industry guidebook, Succeeding in Music: Business Chops for Performers and Songwriters.

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As a frequent contributor, Stiernberg wrote numerous reports over the years for NewBay publications, including Pro Sound News, the most recent of which was a 2013 white paper on the pro audio industry’s projected growth.

He is survived by his wife, Jeanne; his mother, Myra Stiernberg, of Tillamook, OR; brother Donald Stiernberg and sister-in-law Ilene Stiernberg of Skokie, IL; niece Bonnie Stiernberg of Brooklyn, NY; nephew Charlie Stiernberg of Chicago, IL; and brother-in-law Matthew Broughton of Ripon, WI. In lieu of flowers, the family has suggested a donation to the NAMM Foundation or the Bay City United Methodist Church of Bay City, OR.

Stiernberg Consulting