imgBurlington, MA (February 6, 2014)—Several New York City post production studios, including PostWorks New York, Harbor Picture Company and Goldcrest Post New York, have installed Avid audio production solutions.

“The post-production industry has changed rapidly over the past few years, creating a challenging environment for studios,” stated Phillip Fuller, chief audio engineer at PostWorks New York. “Avid pro mixing solutions allow us to stay competitive and improve operational efficiency. By investing in solutions like Pro Tools|HDX, System 5 Fusion, and more, we’ve been able to grow our clientele by supporting even larger workflows in our small urban footprint stages. I never imagined we would have so much functionality for the investment.”

As the audio deliverables for motion pictures and television programs become more and more complex, facilities in New York City are facing challenging new demands. “Post-production workflows have never been more complicated,” continued Fuller. “It’s imperative for all technical facets of post production to communicate and share data. Avid has solved this complexity by integrating the individual workflows and systems together, allowing us to work faster and streamline productivity.”

“On set, production mixers are dealing with a variety of new complex situations,” added Andy Kris, rerecording mixer at Goldcrest Post New York. “Tracks are getting more numerous, both because of technological advances and the need to satisfy producers. The multichannel workflows pioneered by Avid have allowed post-production teams to carry the tracks from set to the mix in an efficient manner. Without the seamless integration of these processes, there simply isn't enough time to produce the myriad deliverables that the mixes require.”

“Avid is without a doubt the leading force in the industry,” stated Avi Laniado, chief engineer at Harbor Picture Company. “Without Avid audio solutions, it would be impossible for us to create the content we are asked to develop. Avid tools facilitate creativity, leading to a more enjoyable experience for both artists and the audience.”