Costa Mesa, CA (April 24, 2014)—QSC Audio Products LLC has promoted Ray van Straten to Vice President of QSC Professional, a newly-formed business unit serving customers in the retail, rental, production and distribution (box sales) segments. In his new role, van Straten will be responsible for guiding the direction of the business unit, utilizing his experience in sales, marketing, product management, channel management and strategy to grow and unify the QSC brand in the business segments served.
“In his time here, Ray has proven himself to be a creative, sales-oriented marketer, innovative problem solver and a respected, results-driven leader,” says QSC President and CEO Joe Pham. “I have no doubt that Ray is the right person to drive our Pro business and I look forward to experiencing the results of his team’s success.”
Throughout his eleven years with QSC, Ray van Straten has helped to develop, lead and deploy many of the company’s programs, policies and campaigns. At QSC, he has served as Retail Market Manager, Director of Entertainer Solutions, and most recently as Senior Director, Marketing Communications and Training & Education. A 30-year veteran in the sales and marketing of pro audio products, most notably, van Straten previously served as National Accounts Manager at Yamaha Corporation of America and as a NAMM Board member.
QSC Professional will work closely with the newly-formed QSC Systems, headed by Pham, who will serve as its interim VP, to focus on serving customers in the Integrated Systems business. Also, the new QSC Cinema Business Unit will be headed by existing unit head Barry Ferrell, QSC Senior VP and Chief Strategy Officer.