imgRastatt, Germany (July 11, 2014)—German audio and video broadcast solutions manufacturer of Lawo has appointed Ralf Schimmel as director of global sales.

Schimmel is responsible for the strategic orientation and coordination of worldwide sales activities for all products, systems and solutions from the Lawo Group of companies. His appointment coincides with the expansion of Lawo’s international activities, as well as an expansion of the company’s audio, video, software, and IP networking technology product portfolio.

"I am looking forward to my new role with Lawo. I am joining at an important time for an expanding company, with exciting opportunities for the future opening up," says Schimmel. Prior to joining Lawo, he was chairman of the board at a system integration and a service company. He has also previously worked as a sales director for many years.

"In our new market position, it is important to co-ordinate the worldwide sales of individual Lawo companies for an effective market-driven strategy. We are delighted that Ralf Schimmel is taking on this important task within our group," says Philipp Lawo, CEO of Lawo. "His broad expertise, and his ability to develop and implement innovative sales strategies, are a great asset to the Lawo companies."

Lawo AG