Mountain View, CA (December 9, 2016)—Frost & Sullivan has recognized Shure Incorporated with the 2016 North America Company of the Year Award based on its recent analysis of the professional and commercial microphone market.

According to the research and consulting firm, Shure has earned a North American market share of more than 40 percent. It has established brand equity by determinedly pursuing innovation for more than 90 years, addressing previously unmet customer needs, and developing a diversified portfolio that targets key trends.

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“Shure has launched numerous innovative wired and wireless microphone products, conferencing systems, audio processors, earphones, headphones, and software systems, expanding its footprint both nationally and globally over the decades,” said Frost & Sullivan industry principal, Alaa Saayed.

“Significantly, it is the most purchased brand among institutions, enterprises, houses of worship, live events’ sound contractors, as well as theatres, broadcast, and studios.”