imgNew York, NY (April 19, 2013)—The TC Group, which includes brands Tannoy, TC Electronic, Lab.gruppen and TC-Helicon, announced a new rebranding initiative during the Musikmesse Prolight+Sound show in Frankfurt, Germany.

The move formally brings the collective vision and values of the group’s brand companies together under a new and visible TC Group brand identity—increasing market awareness of both TC Group as a whole and of its individual brands. While the companies have been linked by the same parent organization for over a decade, and more recently shared sales co-ordination with the formation of sales organizations such as TC Group Americas (TCGA) and TC Group International (TCGI) in recent years, as well as increasingly collaborating on product development, individual brand identities have remained separate with no visible connection between them.

The group brand initiative is designed to align the brands, allowing TC Group to leverage better synergies between the brands in developing new products and moving towards bringing systems solutions to better serve its diverse customer base.
“If you interact with any part of the TC Group world, you’ll find people deeply passionate about sound,” commented Anders Fauerskov, CEO of TC Group. “That shared passion makes collaboration completely natural, almost instinctive. Telling the TC Group story to our customers, as well as how the brands are connected, is important to us. We want our customers to know that we put every ounce of our collective energies into developing market-leading products, with innovation that comes only from working together. We have total faith in our brands and the people driving them forward for the benefit everyone, whether they are a musician, sound engineer, integrator or the person standing in a busy train station listening to announcements.”

While the global sales & support organizations of TC Group will also come under the new core TC Group banner, the business structure and customer contact points will not change in any way.

TC Group