Kevin Curtin, host of SXSWfm's the Chronolog, uses Audio-Technica’s AT8035 shotgun microphone and ATH-M50 headphones for interviews for Not In The Face at the Austin City Limits 2013 Music Festival. Photo by Rory Burbeck.
Austin, TX (March 19, 2014)—SXSWfm, the dedicated online radio station for the South by Southwest Music Festival, used a number of microphones and headphones from Audio-Technica during the broadcasts.

This year’s festival, held March 7-16, encompassed film, media, technology, and of course music, with over 1700 showcasing artists playing live. The channel is now live at and currently features artists that have showcased during the SXSW’s 27-year history and all other aspects of the festival.

“The goal of the channel is to reflect the wide spectrum of sounds you can hear when you attend the SXSW Music Festival,” stated Kevin Connor, SXSWfm programming manager. “It's all kinds of music from all over the world.”

Currently, the station’s DJs and content creators have been using the AT2020USB+ Cardioid Condenser USB Microphones, ATH-M50 Professional Studio Monitor Headphones and AT8035 Shotgun Microphones. “We've had a great experience with the Audio Technica gear we've been using here at SXSWfm,” Connor said. “The ATH-M50 headphones are dependable, accurate and comfortable over the course of a long day of listening to SXSW artists and producing our station elements. The AT8035 is not only a great shotgun mic in the field for interviews, but it has also become our go-to mic in our confined voiceover space.”