Pennsauken, NJ (March 13, 2017)—Orban has announced its entrance into the consumer audio market with a new surround sound application for smart devices called Orban HiFi. Designed to be a 3-D audio experience, the Orban HiFi app creates proprietary surround sound landscapes for any smart device—such as phones, tablets or game consoles—using any make and model of wired or Bluetooth headphones.

According to Orban, audio content delivered by this technology, regardless of the source, will sound cleaner, crisper, wider and more dynamic to listeners. Utilizing Orban’s patented Holographic Imaging and Xponential Loudness algorithms, the Orban HiFi app “delivers a captivating sound field without relying on artificial ambience or special encoding to create 5.1 surround in headphones,” offers promotional materials.

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Orban originally designed its HiFi technology for industry use by broadcasters, production houses and recording studios, “but this game-changing breakthrough ensures consumers the same world-class quality, without the hefty price tag,” shares the company.

Orban will officially unveil Orban HiFi at the upcoming 2017 NAB Show starting on April 24, 2017. NAB attendees will have an opportunity to hear demonstrations of the new technology throughout the convention in mobile and automotive settings.