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The new Serato Digital Music Experience Area Opens October 24th with a special Red Carpet Event hosted in-store by Hip-Hop Icon Biz Markie


  • Guitar Center partnering with global Digital Music technology brand Serato to open exclusive new 2,500 square foot in-store space at Brooklyn, NY location at October 24th special event.
  • Rap & Hip-Hop legend Biz Markie to host the red-carpet launch event and meet with fans and customers from 5pm to 11pm.
  • Guitar Center announces surprise list of legendary hip-hop DJ’s scheduled to visit in-store event and perform, sign autographs and connect with media via Facebook.


(October 22, 2013 – Brooklyn, NY) –Guitar Center and Serato have come together to announce a world-class new addition to their iconic Brooklyn Store location.  At a special all-day red carpet event open to the public on October 24th, the new Serato-branded digital music area will offer a permanent new home for DJ’s and Aspiring music producers to demo and buy the latest products in their world-class line.

To coincide with the expansion of Guitar Center’s hugely popular Music Mentor program (offering customers free lessons and instruction for top DJ and Digital Music products) and the completion of an extensive renovation to the Brooklyn, NY store on Flatbush Avenue, the new Serato-branded area will open its 2,500 square foot experience to the public with an all-day launch party hosted by hip-hop legend Biz Markie.  The event will also feature live in-store appearances by a surprise list of legendary hip-hop & rap DJ’s recently announced via the Guitar Center Facebook page.

"Serato has been a pioneer brand in the Digital Music and Production industry for more than 15 years, and our Brooklyn store location is the perfect home to show customers from all over what making music is all about; we're thrilled to be partnering with them on this world-class project. Our shared message to DJ’s and aspiring producers is clear: the boundaries of digital music creation are defined only by our customers’ creativity, style and passion. I encourage the public to come in this week and see it for themselves; the sounds we're helping people create with Serato are absolutely incredible. There won't be a person in the Tri-State area that doesn't love the sound coming out of our Brooklyn store this Thursday…!" 
Mike Pratt - CEO, Guitar Center


"As digital music creation continues to explode all over the world, there’s no better partner for us right here in the U.S. than Guitar Center to offer DJ’s and aspiring digital music producers everywhere the chance to experience what Serato technology is all about. Brooklyn’s iconic hip-hop, rap and digital music history makes this new in-store experience truly world-class…”  
Sam Gribben - CEO, Serato
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