Located outside Dallas, Cool Pony Media is a record label and artist development company that works with various music genres, as well as score-to-picture work. Brothers and co-founders, Mark and Mike Stitts, recently did a massive upgrade in part of their studio, with help and guidance from API. The team now uses THE BOX console on a daily basis for writing, tracking, creating stems, and mixing.
“We’re amazed,” shares Mark. “We have quite a bit of other API outboard gear, EQ's, compressors, channel strips, and summing. THE BOX integrates seamlessly. I often wonder – mustn’t there be elves inside creating some kind of magic here?”
The duo was looking to upgrade their composing room when they first heard about the new small-format console from API. “It was really a no-brainer. The sound and flexibility of a full-fledged API console, with that footprint? We must be dreaming, right? BOOM! This thing is a complete home run!”
The brothers have been creating and recording professionally since the 1980s, and say that not much has changed other than the technology. Their careers have included production work for labels, children’s albums, independent artists, and beyond. The experience they’ve had so far with THE BOX stacks up well with their previous experience with the brand. “We’ve always been API fans. The sound is just so fantastic and unique. I remember the first time we ran audio through anything API. It was so dramatic. The punch, depth, clarity, presence – it was almost like removing wool blankets from in front of the speakers. THE BOX is more of the same.”
Cool Pony purchased the gear earlier this year, and appreciated the support they received during commissioning. “The packaging was impeccable, and the support is off the chain. These guys really are the Apple of the recording console industry. We couldn’t recommend API or THE BOX more highly.”
Designed for home and professional studios of all sizes, THE BOX delivers the classic sound that API is known for, and handles all the functions needed for production not provided by most DAWs. “All the releases from Cool Pony Media are hand-dipped in API secret sauce. It’s very much the Swiss Army knife of audio production. Really, THE BOX is the kind of piece you wonder how you ever lived without.”
ABOUT API (AUTOMATED PROCESSES, INC.)
Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.
(top) Mark Stitts with THE BOX console at Cool Pony Media.
(bottom) Mike Stitts with the large array of API modules at Cool Pony Media.