Burbank, CA (November 2, 2017)—As a prolific marketing firm that creates film and television promotional TV spots, online trailers and social media campaigns, New Wave Entertainment has been adding studios to its facilities, one by one, and recently created its eighth space for ad creation.
“In the work we do, we need to move projects from room to room,” said Mark Rodrigues, chief engineer/senior mixer. “We could have three or four different mix engineers all working on, say, the same movie campaign. We have a number of rooms, and any might be dedicated to a certain project for a time, but the fact is, any room can pick up any work at any time. All those mixes need to sound as similar as possible so that clients won’t hear a difference if something switches rooms.”
With that in mind, the company has largely settled on ADAM Audio monitors, using them since 2004, though the rooms are not standardized throughout the rooms. “
We have a pair of S2V and a SUB12 subwoofer in the new one—that’s a stereo room,” he explained. “Our other rooms are still running the ADAM S2.5As, the original series still, also paired with SUB12s. In one of our surround rooms, I’m still even using a set of S1As.”