Carlsbad, CA (January 20, 2011)—The Winter NAMM show attracted a record 90,114 registered attendees, three percent more than 2010, and hosted 1,417 exhibitors, 247 of them brand new.
“The world’s brightest minds and most innovative music companies came together in Anaheim for four amazing days of commerce, networking and learning,” said NAMM President and CEO Joe Lamond. “After meeting with NAMM members from around the world, I am continually impressed and amazed at the resolve and optimism our industry has shown these past years and I believe that we are now on a path of recovery and future growth as more people of all ages and talent levels discover the fun and proven benefits of playing music.”
The annual trade show is the place where music products retailers meet face-to-face with manufacturers to make purchases or gain product knowledge for their stores in the year ahead. At show close, the mood on the floor was upbeat.
This year, the show highlighted new features, exhibits and learning pavilions, offering NAMM members and music product professionals business tips and insights. Themed “Take It to ’11,” this year’s NAMM Show added a new App and Gaming Pavilion, welcoming this growing market of high-tech music-making product companies to the show for the first time.
In addition, industry members interested in the newest developments from the recording, live sound, DJ, house of worship and stage and lighting industries participated in the broadest educational experience at the show’s Hands On Training (H.O.T.) Zone. Capping the event on Sunday, January 16 were two sessions facilitated by Pro Sound News and Pro Audio Review. PAR senior contributor, Russ Long, presented a session on Mixing In The Box, while PSN/PAR contributor Jason Spence discussed Live Performance Vocal Miking.
“The (H.O.T. Zone) session was great, very informative, said Mike Morelli from The Upper Room in Elmira, Canada. “I’m going to go home and experiment. Four days is almost not enough, there’s so much here to see. I’m a musician, so I’ll go home and try and use the session aspects in my studio and what I’m doing and in my business too.”