Nashville, TN (March 17, 2008)–615 Music recently produced what the production music company describes as the country’s first ever 5.1 news music package for KPIX-TV in San Francisco. The Nashville-based music house also composed and produced a new promotional tune for NBC’s Today Show.
615 Music created and produced a promotional news music package for KPIX entitled “Always Worth Your Time,” which will be broadcast in 5.1 surround, marking a national milestone in the broadcasting industry. Said client Dee Joyce, VP, advertising and marketing for KPIX TV, “We’re excited to be the first TV station in America to broadcast our news music package, created by 615 Music, in 5.1 surround. Today’s great shows like CSI already broadcast their audio in 5.1 and make the viewer experience so rich that we wanted to extend that great experience to our local news audience. Our HD signal, together with 5.1 surround, is an exciting step for CBS 5 KPIX-TV, 615 Music and the Bay Area.”
Randy Wachtler, president and CEO, 615 Music added, “This news music package is perfect for stations with a new HD look, and makes the viewer experience rich and exciting. With so many network shows now broadcasting their content in HD and 5.1, 615 Music stands at the leading edge by providing the country’s first 5.1 news music package.”
Produced for NBC’s Today Show, “Why I Love Today” is a very contemporary, pop music-style song written by Greg Barnhill, Frank Radice, NBC’s executive vice president of marketing, East Coast, and Wachtler, and features lead vocalist D. Thomas. Regarding the tune, Radice said, “Working with 615 Music just makes sense. They understand we want a song, not a jingle…and as a composer, I need a partner and not just a music company. 615 is the best partner I could have both for the music and the marketing.”