615 Music Delivers New Promotional Theme Song For NBCs iToday Show/i - ProSoundNetwork.com

615 Music Delivers New Promotional Theme Song For NBCs iToday Show/i

Nashville, TN (June 13, 2006)--615 Music has created, produced and delivered the new promotional theme song for NBC's The Today Show, entitled "It's a New Day." 615 Music president and CEO Randy Wachtler made the announcement.
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Nashville, TN (June 13, 2006)--615 Music has created, produced and delivered the new promotional theme song for NBC's The Today Show, entitled "It's a New Day." 615 Music president and CEO Randy Wachtler made the announcement.

"It's a New Day" began to air on NBC following Katie Couric's highly-publicized departure from that program, and promotes the show's upcoming new co-anchor Meredith Vieira, who begins September 1. Greg Barnhill and Randy Wachtler of 615 Music wrote the new song.

"NBC's Frank Radice came up with a great title and had some great creative direction, Greg and I took it from there," Wachtler said. "I wanted a contemporary song with a lyric and melody that sounded more like what's on the radio today. Greg came up with a great hook, and our team took that ball and ran with it in the arrangement and recording. The singer of 'It's a New Day' is a vocalist named Becki Corcoran, who really just nailed the sound we were looking for."

In 2005, 615 Music earned a National Daytime Emmy award nomination in the "Outstanding Original Song" category for the 615-produced tune "Live for Today," the predecessor theme song from The Today Show, which was chosen as the theme for a multi-part series on that program. Wachtler has a long history with The Today Show: In 2002, 615 Music developed and produced the theme music for the show's "Only on Today" campaign, and, from 2002 through 2005, Wachtler also wrote the lighthearted music to accompany the popular "Where in the World is Matt Lauer?" travel series.

Sharing the 2005 Emmy nomination with co-writers Phil Vassar and Julie Vassar, Randy Wachtler worked closely with NBC's senior vice president of marketing, East Coast Frank Radice on the idea for the "Live for Today" theme. Wachtler credits Radice as Executive Producer on the project.

615 Music
www.615music.com