We here at IMAS Publishing, the parent company of PAR, are all excited about the debut of our new redesign, implemented with this issue. In its 11 years of publishing, PAR has gone through a variety of aesthetic presentations, but this one is the best, yet.
The new look – with new PAR logo, easier-to read text, eye-pleasing graphics and modern presentation – is all part of our effort to improve our service to the end users who buy professional audio products.
Our ramp-up began last year when we launched the digital edition of Pro Audio Review, (go to www.proaudioreview.com), allowing thousands of end-users to get the magazine delivered straight to their computer. The second phase of the improved PAR was the addition of Features and Reviews Editor Strother Bullins last month. And now we have the implementation of the new look.
Within upcoming issues, there also will be new content in the magazine. We are, of course, continuing and even expanding our number of reviews, especially in the ever-growing project studio and live sound/contracting niches. We also have added extra digital measurement capability with acquisition of a Prism dScope for more bench testing of converters, computer interfaces, digital consoles and processors testing.
In the October issue, readers will see our new feature series’ debut: “Behind the Scenes – Pro Audio,” an in-depth look at the companies and the genesis of their successful products. The feature will include interviews with the design engineers and the creative staff members who were instrumental in creating these products.
Other new content planned for debut in our October AES preview issue will be the launch of the “Software/Plug-In News” page, which Managing Editor Brett Moss will keep updated each month with the latest info and new software updates. Select software updates will even be downloadable right from the page in the digital edition. Pretty darn cool!
So read up. It’s a whole new PAR look, but with the same great, industry end user reviews – and a lot more.
Power of Reviews
Pro Audio Review is about products. Product reviews, of course, are the mainstay of what we do, but sometimes even I am surprised at how influential they are, and how they can change a preconceived perception of a product. And I review the stuff.
As an example, Dr. Fred’s evaluation of the M-Audio Sputnik microphone: When it was originally pitched for us to review, I mentally lumped it into the better-than-average, Chinese-made microphone category, but probably nothing special.
When I read Dr. Fred’s glowing, (bordering on gushing) rave review of the mic, however, his steadfast recommendation of the Sputnik convinced me that I need to get this mic.
I have not heard it, but his opinion of the mic’s capability turned my casual “It’s probably okay” first impression into one of extreme interest. Objective, product reviews are powerful testimonials. I will let you know if it as good as Dr. Fred says it is.
Latin Music Industry and PAR
I received an e-mail the other day from Angel Hernandez, Latin singer Marc Anthony’s musical director, owner of two studios and an accomplished trumpeter and guitarist.
He said that Pro Audio Review was his favorite pro audio magazine. He told me that a lot of Latin music studios and their engineers want to read real-world, honest evaluations about the gear they will be spending their money on.
“With Pro Audio Review,” he told me. “There is no fluff. Just solid product reviews written by people like me.”
It is nice to know that the folks who are buying the gear do appreciate us.
John Gatski is Publisher / Executive Editor of Pro Audio Review. Despite his best efforts, he still can’t find that elusive first album by Sue Sadd and the Next. If you have a spare, email him at firstname.lastname@example.org.