Ableton and Cycling 74 Announce Strategic Partnership

Berlin (March 29, 2007)--Ableton and Cycling '74 have entered into a strategic partnership, where the two dynamic audio/video software companies will join forces to create new software products for the creative community, leveraging their skills, technologies and combined 30 years of experience.
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Berlin (March 29, 2007)--Ableton and Cycling '74 have entered into a strategic partnership, where the two dynamic audio/video software companies will join forces to create new software products for the creative community, leveraging their skills, technologies and combined 30 years of experience.

"We've been excited by the idea of bringing the worlds of Ableton and Cycling '74 together for a long time," said Ableton CEO and co-founder Gerhard Behles, who has been a fan of Zicarelli's company for many years. "In our own musical work, we have been avid users of Cycling '74's products since long before Ableton existed."

Behles and the rest of the Ableton team have long been inspired by Cycling '74's commitment to empowering creative people. "Cycling '74 represents the idea that artists should be free to create the tools to match their unique creative vision--that the making of the tools can become part of the creative process," Behles said. "That's an inspiring thought, and we admire the Cycling '74 team for delivering on this fascinating promise."

Cycling '74 founder and CEO David Zicarelli was first introduced to Ableton through musician, composer and conceptualist Robert Henke. "Robert was a big Max user," said Zicarelli, referring to Cycling '74's graphical development tool for music and multimedia. "He introduced us to the people at Ableton, and he suggested almost immediately after Live was released that he would love a way for the companies' products to work together." Zicarelli found Henke's suggestions hard to resist. "Robert can be very persuasive when he talks about what he would love to see."

Zicarelli expresses admiration for the care and sheer effort that has gone into the creation of Ableton's flagship product, Live. "One of the things we've come to appreciate about Live," said Zicarelli, "is that its ease of use comes out of incredible attention to detail. Ableton works very hard to make it seem as if the software just works. That has been very inspiring to try to apply to our own product development."

Behles described the creative vision and hopeful spirit behind the collaboration: "We feel the Cycling '74 approach to designing software for the creative community perfectly complements Ableton's. By integrating the technologies in a meaningful way, both companies can stay focused on their key strengths, avoid diluting their product philosophies, and bring the best of both worlds to the creative user."

Ableton
www.ableton.com