Farmington Hills, MI (March 6, 2009)–Yessian Music recently created an original song with agency Saatchi & Saatchi/Moscow for hair product Head & Shoulders for a commercial that will air in Africa, the Middle East, Eastern Europe and Russia.
The Head and Shoulders ad opens with the VO “Hairstyles come and hairstyles go…but they all require hair…hair you can’t afford to lose.” The spot features a young boy growing up into adulthood with a variety of hairstyles, including disco, hippie, punk and prep versions that comically shows how Head and Shoulders products can be used by someone throughout their life and styles of hair.
The quirky yet aggressive guitar-driven rock track compliments the H&S commercial with an offbeat score supported by vocal shout-outs. “We created a track that we felt would appeal to a global audience, something that felt fresh and young–and, most importantly, fun,” says Brian Yessian. “The lifestyle shots of the film takes you through various time periods of life, and we wanted to musically express the good times life throws at you.”
“I used sounds and instrumentation that would be relevant to the different era vignettes, like fuzzy, punky guitars for the ’60s and ’70s, analog synths of the ’80s, lo-fi percussion sounds from the ’90s and distorted, filtered vocals that you hear on a lot of tracks today. The lyrics are ‘Hey, hey baby. I said the times are changing,’ which is a tiny homage to Dylan and something I thought was fitting for the spot,” says composer Mark Chu.