Adamson Holds Training Seminars for New US Reps

Toronto (April 21, 2006)--Adamson Systems Engineering has expanded its U.S. rep network and recently held a two-day training seminar for all U.S. reps at their Port Perry Headquarters, explaining that the company places less focus on a sales approach and more on presentation of the engineering and product performance.
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Toronto (April 21, 2006)--Adamson Systems Engineering has expanded its U.S. rep network and recently held a two-day training seminar for all U.S. reps at their Port Perry Headquarters, explaining that the company places less focus on a sales approach and more on presentation of the engineering and product performance.
Pictured are (l-r): Jim Cowser, Pat Lee, Joe Desmond, Scott Hough, Richard Hembree, Jesse Adamson with a Flown SpekTrix Rig."What we are building is a team of product specialists to present our technology," said Jesse Adamson, managing director, Adamson Systems Engineering. "Our product is well engineered and it doesn't need a sales pitch; it needs to be setup properly and presented properly. End users need to understand the fundamentals of line source behavior and the difference between marketing and engineering."

Joe Desmond of JDA, who represents Northern California and Nevada, and has been on board with Adamson for about a year, commented: "The seminar concentrated on speaker technology, Shooter software, component characteristics and construction. We then went into applications for various array configurations and the mechanics of the rigging systems. An entire day was devoted to actually flying Y-Axis and SpekTrix arrays outdoors. After attending and hosting many rep meetings, I must say I found the Adamson training to be the most beneficial one I've ever participated in."

Griffith Sales owner Scott Hough and sales rep Richard Hembree, who are a new addition to the Adamson rep network, stated: "visiting the factory and seeing how they build everything from scratch, in house, really explains how Adamson can be such an engineering company. The trial and error of the prototype process is all right there. It is obvious in the final product that Adamson has the freedom to experiment and tweak until it is just right...Adamson does everything first class." Griffith Sales territory includes Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. Their broad line card also includes: Lab.gruppen, Audix, and Digico.

Adamson Systems Engineering
www.adamsonproaudio.com