ADI Expands McAdam Roche Roles

Norwood, MA (November 18, 2009)--Analog Devices (ADI) has expanded the roles of vice presidents Robert (Robbie) McAdam and Vincent Roche, as part of an organizational change in line with the company's focus on delivering signal-processing products and support to customers.
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Robert McAdam
Norwood, MA (November 18, 2009)--Analog Devices (ADI) has expanded the roles of vice presidents Robert (Robbie) McAdam and Vincent Roche, as part of an organizational change in line with the company's focus on delivering signal-processing products and support to customers.

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McAdam and Roche will lead two new groups, reporting to president/CEO, Jerry Fishman. McAdam will lead the Core Products and Technologies (CPT) group, which will focus on strengthening ADI's market share position in converters and amplifiers, and growing the portfolio of RF (radio frequency), power, MEMS (micro-electromechanical systems) and DSP (digital signal-processing) products.

Roche will head the Strategic Market Segments (SMS) group, which focuses on integrating ADI technology into optimized solutions for automotive, industrial, medical, consume, and communications infrastructure customers. He also is responsible for the worldwide sales organization, which represents the company's product portfolio across all markets around the globe.

Vincent RocheFishman comments, "We are very fortunate to have two experienced and universally respected leaders in Robbie and Vincent, who know our business so well, have been important drivers of our success for many years, and are ready to take on these significantly expanded roles. Leveraging their knowledge and acumen, we are putting in place a new organizational structure that aligns with what is most relevant to ADI's strategic priorities today and in the foreseeable future--technology to enable continuous product innovation that defines ADI and applications insight to enable system-level innovation for customers."

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McAdam has served as vice president of the Analog Semiconductor Division since 1999 and has been the vice president responsible for ADI's analog technology since 1994, including data converter and amplifier products. He joined Analog Devices in 1984 as a marketing manager in Limerick, Ireland, advancing to product line director and general manager over the next 10 years. Before joining ADI, he served as European marketing manager for General Electric's semiconductor division.

Roche has served as vice president of worldwide sales for ADI since 2002. In this role, he was responsible for direct customer sales, distribution and e-commerce for all product lines, as well as corporate marketing and public relations. He began his career at ADI in 1988 as a senior marketing engineer in Limerick, Ireland. Over the next several years, he created and managed many new analog businesses. In 1994, he moved to the U.S. to run ADI's San Jose, CA operations.

Analog Devices
www.analog.com