Nashville, TN (July 18, 2005)–Last week, AMD announced that live musical performances from Mark Knopfler and his band on their current Shangri-La world tour recorded on AMD64 technology will be available to purchase and download from Knopfler’s Web site at , visit www.mark-knopfler.com. These performances are the first live concerts to be offered via Crowfly Live, a new online service from Nashville-based Crowfly Digital Entertainment.
Twelve shows previously recorded on Knopfler’s current tour will be available for download immediately. Knopfler and band performed live at the historic Ryman Auditorium in Nashville last week, and this show and subsequent performances will be recorded on AMD64 technology running Yamaha/Steinberg’s Nuendo audio software on the Windows XP Pro operating system and are expected to be available for download within days. Chuck Ainlay, AMD64 Masters Group member and co-producer of Mark’s records, is supervising the mixing and mastering of the live recordings also using AMD64 technology.
AMD’s relationship with Knopfler, world-class musician and former Dire Straits frontman, began with the recording of Knopfler’s latest record Shangri-La. Shangri-La was recorded and mixed on dual AMD Opteron processor-based digital audio workstations (DAWs), meeting Knopfler’s high standard for pristine audio quality. Knopfler also uses AMD64-based DAWs in his new British Grove studio in London and is touring the world with an AMD64-based DAW to capture the magic of his live shows. Dire Straits’ classic Brothers In Arms was recently re-mixed for 5.1 surround sound by Ainlay on an AMD64-based DAW.
“I have never objected to fans recording performances for themselves. However, with this new technology we are in a position to make available to our audiences something of the highest quality they can keep as a lasting souvenir of the night,” expressed Knopfler.
“There’s a certain magic that happens during live musical performances–especially at a Mark Knopfler show–that has been hard to consistently capture due to the expense and hassle of deploying traditional recording technology,” said Charlie Boswell, director of Digital Media and Entertainment at AMD. “AMD64 technology is changing the landscape of audio recording because it meets strict standards of top pros like Mark Knopfler. AMD-powered digital audio workstations are easily portable, readily available and affordable for musicians whether playing in garages or concert halls.”
“We believe AMD, Mark Knopfler and Crowfly have a kindred spirit about delivering the highest possible quality live music content directly to the fans,” said Eric Geadelman, principal founder of Crowfly.
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection technology enabled by advanced anti-virus features in Windows XP Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.