New York City (November 19, 2003)–Award-winning creative agency Anatomy Media was chosen by Rainbow Media Holdings LLC to create a special video presentation to unveil VOOM, the first television service to offer a comprehensive array of high-definition (HD) programming for customers throughout the continental United States. Anatomy produced “One Place,” a fast paced overview of the exclusive VOOM package of 21 commercial-free, 1080i channels created by Rainbow Media to meet the demand of today’s rapidly growing but underserved HDTV audience.
“One Place” is designed as a theatrical experience, produced in high-definition video with surround sound, and was presented in an HD theater on a large screen measuring 20 ft. high as a key part of the VOOM launch event that recently took place in New York City.
Anatomy creative director Mark Valentine comments, “We’ve enjoyed a great working relationship with Rainbow Media and their family of networks, and are thrilled to contribute to such an important launch. We’ve all been hearing about high-definition television for years, it’s exciting to see it really happening and we’re delighted to be at the cutting edge of this new entertainment technology. VOOM is pushing the industry forward in a big way.”
By February 2004, VOOM will offer 39 premium high-definition channels to consumers across the continental United States. VOOM is provided by Rainbow DBS, the satellite services division of Cablevision Systems Corporation.
Valentine comments on the creative approach, “We approached it like a movie trailer and adhered to a simple philosophy: ‘Show it, don’t say it.’ We let the programming of VOOM’s 21 exclusive channels speak for itself. The final presentation has to change gears at strategic points so there are enough twists and turns to make it a fun ride.”