New York, NY (February 13, 2004)–Sound Lounge applied its mixing expertise to 16 spots that made their debut during the Super Bowl, one more than its record 15 spots from last year and nearly one-third of all new spots that aired during the broadcast. Sound Lounge has mixed ads for the Super Bowl every year since its founding in 1998.
Among the 16 were two spots, Frito-lay’s “Grandparents” (BBDO, New York) mixed by Philip Loeb, and 7UP’s “Slam Dunk” mixed by Tom Jucarone and Peter Holcomb, that registered among the Top Ten Most Popular in USA Today’s Annual Ad Meter Poll. Jucarone has mixed six spots in the past 15 years voted the number one Super Bowl commercial in USA Today’s poll.
Six Sound Lounge mixers earned credits on this year’s Super Bowl ads, including Jucarone, who contributed to seven spots. He also helmed the mix for the Sierra Mist spots “Bagpipes” and “Fire Escape” (BBDO, New York), the Charmin spot “Snap” (Publicis, New York), Gillette’s “The Feeling of Gillette” (BBDO, New York), “Jenkins” for FedEx (BBDO, New York), and the Pepsi spot “I Fought the Law” (BBDO, New York).
Holcomb also mixed Nextel’s “Football” (TBWA Chiat/Day, New York) and Visa’s “Snowball” (BBDO, New York). Marshall Grupp of Marshall Grupp Sound Design designed sound for both spots.
Loeb also mixed the IBM spot “Prodigy III” (Ogilvy & Mather, New York). Rob Sayers mixed two spots for Levitra featuring former Chicago Bears coach Mike Ditka (Quantum Group, Parsippany, NJ) plus the anti-drug spot, “Rewind Girl,” for the Office of National Drug Control Policy. Rob DiFondi mixed “Clutch” for AIG (TPG, Philadelphia) while Glen Landrum mixed “One in Five” for Philip Morris (Y&R Advertising, Chicago).