New York (December 28, 2004)–Ant Music recently produced a captive and anthemic theme for Barnes & Noble’s “Bookville,” a charming holiday commercial in which a boy travels on a flying book into the center of a magical animated hamlet made entirely of books. The music, featuring live strings and choir, reflected the agency’s brief of creating a memorable, nostalgic and magically emotive piece.
Ant Music creative directory Anthony Vanger commented on the project, “The melody had to have the magic of child-like innocence, but it couldn’t be too saccharine. John Lissauer came up with a wonderful theme and after that it was a case of adding strings and a choir to give it that cinematic quality.”
As executive music producer for the spot, Vanger worked with ad agency Farago and its creative director Peter Farago, along with producer Bill Perri, composer and orchestrator John Lissauer and animator Al Concepcion.
Ant Music specializes in creating original music and sound design for a range of areas that include spots, film scores and TV shows for clients such as agencies McCann-Erickson, Lowe & Partners and JWT and products such as Canon, Sony, BMW and Suzuki. Additionally, Ant Music acted as music supervisors on the new Andie MacDowell/Tim Roth movie The Last Sign, while Vanger also produces “Operatica,” a recording project that fuses electronic grooves with the vocals of soprano opera diva Maureen O’Flynn.
Ant Music are currently working on the music for a new European TV blockbuster D’Artagnan and The Three Musketeers in Paris and Prague and spots for Pantene and the Got Milk? campaign.