New York City (February 11, 2005)–Ant Music, one of New York’s premier music houses, recently completed the theme for three new: 30 spots for men’s deodorant leader, Degree, the first of which aired during this year’s Super Bowl. “The Wuss,” “The Suck Up” and “Mama’s Boy” (which debuted during Super Bowl) are all hilarious spoofs on the old in-action hero TV puppet shows of the 1970s.
The concept is that the puppets (their names match the spot title) who don’t use Degree deodorant are wimps, and they are portrayed in various situations that reflect their wimpiness. Ant Music was asked to come up with the theme for these in-action hero episodes as if they were the front-end of a real TV show.
Ant Music founder and creative director, Anthony Vanger, explained, “We approached the whole thing like it was a real TV show from the 70s without any irony or humor. The joke only worked if the music took itself very seriously, so we busted out our flared trousers and got to work.”
Vanger used a full 70s band playing guitar, horns, and drums and then added layered multi-harmony vocals. “I used to watch these programs on TV as a kid – Captain Scarlet, Thunderbirds. It all came too naturally to me. It was scary,” Vanger commented.
Ant Music sound designer, Ricardo Sicre, added the final touches by digging into his arsenal of cheesy sounds from the 70s to accentuate the movements of the graphics provided by Frame Eleven. “It was great to work so closely with the graphics house,” explained Sicre. “Each time they made a tweak I could add a sound or edit it to work 100 percent. One frame off on this stuff and it does not work half as well.”