Los Angeles, CA (July 2, 2008)–A 12-year relationship between Discovery Communications and APM Music has expanded the launch of Discovery Studios Tracks.
The partnership between the non-fiction media company and the provider of production music for use in film, television, radio, games and new media production makes original music cues from the Discovery family of channels–including Discovery Channel, TLC, Animal Planet and Science Channel–available for the first time for licensing into third party productions.
“The Discovery brands are unique and set the standard for non-fiction programming today,” said Adam Taylor, president of APM, the music services and production music library giant that also has music library partnerships with Electronic Arts and NFL Films. “For the first time, reality, documentary and narrative programmers, music supervisors and producers can license tracks featuring the unmistakable musical sounds of Discovery that so beautifully enhance the power of visual storytelling.”
Discovery Studios Tracks is launching with a five-CD set containing 42 cues per disc. Discovery Studios Tracks uses eco-friendly CD packaging printed with soy-based inks, along with clear CD trays made of 100 percent recycled polystyrene.
The theme of the library is “Listen to Our World” and represents the variety of styles and genres that make up the world of Discovery. Discovery networks feature non-fiction programming in the areas of science and technology, nature, health, human behavior, history, crime investigation, animals and pets, lifestyles and education.
APM music director Edwina Travis-Chin hand-selected each track from various Discovery Networks shows, categorizing them to be useful to a broad list of clients.