Apple Revamps iPods Teams With Starbucks

San Francisco, CA (September 6, 2007)--Apple CEO Steve Jobs has introduced a refreshed iPod product line, confirming many of the rumors and leaks of the last few weeks. The announcements included plenty of new models and features, as well as the news that, if you bought an 8GB iPhone recently, you may have overpaid by $200.
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The new iPod Touch--which appears strangely similar to an iPhone. San Francisco, CA (September 6, 2007)--Apple CEO Steve Jobs has introduced a refreshed iPod product line, confirming many of the rumors and leaks of the last few weeks. The announcements included plenty of new models and features, as well as the news that, if you bought an 8GB iPhone recently, you may have overpaid by $200.

The highlight of the rollout was the iPod Touch--essentially the iPhone without the phone capabilities--with a multi-touch interface, built-in Wi-Fi antenna, Safari browser, a YouTube app and the new iTunes Wi-Fi Music Store. Users can connect wirelessly to the online music store and download songs without a computer into the Touch, which offers 8GB or 16GB of storage.

A tie-in with Starbucks allows iPod Touch, iPhone and iTunes Store-enabled wireless computer users to download the song currently playing in the coffee shop with the touch of a single button, and with no hotspot fee or login. The service will initially launch at 600 Starbucks locations in New York and Seattle on October 2 with other cities coming online over coming months.

Jobs might just achieve his previously stated target and sell one million iPhones by the end of September following the announcement that the 8GB version has dropped from $599 to $399. The now defunct 4GB version, withdrawn only two months after launching, will be sold at $299 while stocks last, according to post-announcement reports. Apple's price protection policy will provide anyone who bought the 8GB iPhone over the last 14 days with a $200 refund.

Apple also announced the revamped iPod Nano, in 4GB and 8GB versions, that is all metal, thinner and squatter than the previous iteration, and with a larger screen for video, a first for this model. The original iPod has been renamed the Classic, is also thinner and all metal, and is now available in 80GB and 160GB versions.

Last but not least, iPhone users can now turn any of about 10 percent of the songs available on the iTunes Store into a ringtone for 99 cents (plus 99 cents for the song).

Apple Inc.
www.apple.com