Cupertino, CA (April 2, 2007)–Apple announced that EMI Music’s entire digital catalog of music will be available for purchase without digital rights management from the iTunes Store worldwide in May. DRM-free songs purchased from the iTunes Store will be encoded in AAC at 256 kbps, twice the current bit rate, and will play on all iPods, Mac or Windows computers, Apple TVs and soon iPhones, as well as many other digital music players.
DRM-free tracks from EMI will be offered at higher quality 256 kbps AAC encoding for $1.29 per song. In addition, iTunes customers will be able to easily upgrade their entire library of all previously purchased EMI content to the higher quality DRM-free versions for just 30 cents a song. iTunes will continue to offer its entire catalog, currently over five million songs, in the same versions as today–128 kbps AAC encoding with DRM-at the same price of 99 cents per song, alongside DRM-free higher quality versions when available.
Last week, Apple announced Complete My Album, a new iTunes service that allows customers to turn their individual tracks into a complete album at a reduced price by giving them a 99-cent credit for every track they have previously purchased from that album.
Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. When users buy any song on iTunes the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed. For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.