ASCAP-Expo-Opens-with-Hitmakers

by Mel Lambert. Los Angeles (April 29, 2011)--Kicking off yesterday’s first day of the bustling ASCAP “I Create Music” Expo, held at the Renaissance Hollywood Hotel, Hitmaker’s Cookbook: Recipes for Success directly addressed a myriad of songwriting and production ingredients – plus the more that a touch of luck – it takes to reach the top of the today’s charts.
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(l-r) moderator Randy Grimmett, ASCAP’s EVP of membership; producer/songwriter Ari Levine; songwriter Josh Kear; and songwriter/producer Dan Wilson. Photo: Mel Lambertby Mel Lambert|content-creators.com

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Los Angeles (April 29, 2011)--Kicking off yesterday’s first day of the bustling ASCAP “I Create Music” Expo, held at the Renaissance Hollywood Hotel, Hitmaker’s Cookbook: Recipes for Success directly addressed a myriad of songwriting and production ingredients – plus the more that a touch of luck – it takes to reach the top of the today’s charts.

Moderated by Randy Grimmett, ASCAP’s EVP of membership, the panel comprised producer/songwriter Ari Levine (“F**k You (Forget You),” “Grenade,” “Just the Way You Are,” “Nothin’ on You”), songwriter Josh Kear (“Need You Now,” “Before He Cheats,” “Bama Breeze”) and Grammy Award-winning songwriter/producer Dan Wilson (“Someone Like You,” “Secret Smile,” “Closing Time,” “Not Ready to Make Nice”).

Representing a number of different yet complementary genres, these three successful songwriters shared from personal experience exactly what it takes to find chart gold. “From concocting an infectious song to mixing it up with other writers, performers and producers, to developing a taste for the market for their material, these individual have learned by doing,” Grimmett considered. Being in the right place at the right time with a melody and/or lyric that catches the ear of your target audience seems to be the bottom-line experience, the panel concluded after an animated Q&A session.

Launched in 2006, ASCAP Expo is described as the only national conference dedicated to songwriting and composing, and provides what attendees consider to be a unique opportunity for writers, composers, publishers and producers – as well as those in the industry that support them - to come together to share their knowledge and expertise. The program, which continues through Saturday, includes celebrity Q&As, master classes, creative workshops, publisher and business panels, DIY career-building workshops, showcases and performances.

Technology demos were also available from sponsors West L.A. Music, Audio Impressions, Blue Microphones, iZotope, PreSonus, Steinberg, Roland, Yamaha, IK Multimedia, Prism Media, PMC, Open Labs and Dangerous Music, plus Ableton, Apogee Electronics, Propellerhead, Native Instruments, Sony Electronics, Focusrite, Novation, KRK Systems, Spectrasonics, Line 6, Sennheiser, Bose, Avid and Village Recorder.