Ascent to Demo Media Management Leadership at NAB ‘06 - ProSoundNetwork.com

Ascent to Demo Media Management Leadership at NAB ‘06

Santa Monica, CA (April 5, 2006)--Ascent Media Group (AMG) announced that at the upcoming NAB conference it will showcase its Atlas automated services and discuss the impact of those services on Sony Pictures Entertainment one year after implementation.
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Santa Monica, CA (April 5, 2006)--Ascent Media Group (AMG) announced that at the upcoming NAB conference it will showcase its Atlas automated services and discuss the impact of those services on Sony Pictures Entertainment one year after implementation.

Atlas, introduced at NAB '05, is a suite of secure, automated, transaction-based services built on the HP Digital Media Platform that enable content owners to manage media assets centrally, whether physical or file-based-streamlining workflows across the entire value chain of creation, repurposing, and distribution, and ultimately deriving more value from assets overall. Ascent Media Group was one of the earliest evangelists for the concept of file-based media management. The company was also among the first to deliver a commercial end-to-end file-based media management service solution to the market in Atlas.

NAB '06 marks the one-year anniversary of the adoption of Atlas by Sony Pictures Entertainment (SPE). SPE implemented Atlas, branded internally as Diamonds, to create a true an end-to-end content management system. The first steps involved building a file-based repository for the high-value portion of its library. The transition to a digital archive paid off quickly for SPE as the system has provided a robust platform for media management and delivery in several areas of the company, enabling new, more efficient workflows and tangible cost and time savings.

Jeff Hargleroad, SVP of worldwide product fulfillment and change management at SPE, noted, "One year ago we announced our intention to be the first major studio to move our content and processes into the file-based realm. Today we have thousands of assets in the digital library and have converted two major delivery processes to file-based workflows, and we're actively working on transitioning other areas of the business. The results we've seen so far have been impressive and encouraging, and the opportunities for savings and new revenue streams are enormous and emerging daily."

Ascent Media Group
www.ascentmedia.com