Webster, NY (October 2, 2009)–Ashly Audio has appointed Warren Associates as its representative for the Rocky Mountain region. Warren Associates already represents Ashly in northern California, northern Nevada and Hawaii. The new agreement adds Colorado, Utah, Wyoming, southeast Idaho, Arizona, New Mexico, eastern Montana, and El Paso, TX to that list.
Originally based out of northern California, Warren Associates extended its reach with offices in Arizona, Utah and Colorado. For several years, the primary focus in the new region was on security system equipment, but a recent agreement with Jack Aragon Marketing and Sales inspired coverage of AV systems as well. The firm acquired cable manufacturer West Penn, digital signage manufacturer Enseo, and loudspeaker manufacturer SoundTube.
“Ashly really rounds out our AV offering in the Rocky Mountain territory,” noted Rick Fazenbaker, principal of Pacific Coast AV, a division of Warren Associates. “We believe that what the world needs today is solutions, not products. With Ashly’s world-class amplifier and DSP technology, as well as its heritage analog products, our clients get turn-key solutions with exceptional value for money.”
“Warren Associates has been in business for over 50 years,” said John Sexton, national sales manager at Ashly Audio. “They obviously have a knack for exceeding their clients’ expectations, securing repeat business, and generating word-of-mouth referrals. It has been a pleasure working with them on the Pacific Coast, and we look forward to working with a similarly dynamic sales force further inland.”