York, PA (Dec. 6, 2007)–ATR Magnetics, manufacturer of analog mastering grade tape, is now shipping its new Master Tape. The production and distribution of ATR Magnetics’ Master Tape follows its launch at the Audio Engineering Society Convention, held Oct. 5-8 in New York.
As the professional audio industry has moved decisively to the digital realm, demand for high quantities of mastering tape has eroded significantly. This development has left analog manufacturers wondering about their future in this market, and fans of analog sonics wondering if the format is fading into obsolescence.
“If sales do not pick up, we will have to rethink our long-term plans for Master Tape and the York, Pa. facility,” said an ATR Magnetics partner. “The music industry shouted loud and clear that it needed a high-quality analog tape and now it is available. Now the question is: will demand result in actual sales or will mastering grade analog tape die? Our Master Tape has received great response in Nashville, New York, and Los Angeles. However, volume sales have yet to materialize.”
Precision magnetic tape manufacturing is a tedious and expensive industrial process to perfect. ATR Magnetics’ engineering started in the Spring of 2004, with the manufacturing plant successfully running production volume in October this year.
ATR Magnetics Master Tape is available on precision hubs and flanges in 2,500 ft, 10.5-inch reels in 2-inch, 1-inch, and 1/2-inch widths.