Phoenix, AZ (May 18, 2004)–Capitalizing on the strong creative and economic growth in the Southwest, audioEngine unveils its newest studio, dubbed audioEngine|west. Headed by audioEngine partner Bob Giammarco, audioEngine|west will service clients from the Southwest advertising and production communities, as well as Giammarco’s lengthy East Coast client list, many of whom have indicated that they would follow him to “the end of the Earth.”
While not officially the end of the Earth, audioEngine|west’s first jobs include clients from both ends of that spectrum. From Phoenix, Giammarco just completed his first assignment for the golf product The Speed Stik from The Burg Group via Blade Editorial, a highly creative editorial shop headed by Louise Parker and Mark Trengove.
“It’s great to work with Bob because he brings his national experience to this market and he can really make miracles happen,” said Louise Parker. “We had a lot to do on this project and he was exceptional throughout the process.”
Giammarco also completed the full audio mix, sound design, and music composition for advertiser U Mass, audioEngine|west’s first “remote” client. The spots highlight research capabilities at U Mass and how this local public university system is helping to change the world.
The spots, produced and edited in Massachusetts, were mixed by Giammarco while his clients remained 2,299 miles away. “I’ve been working with these clients in this manner for over eight years already,” noted Giammarco. “So effectively, there’s no difference between my work here in Phoenix, and when I was in New York.”
General manager Michael Porte added, “It’s actually more cost effective for clients that tend to push everything to the last minute. Since Bob is now in an earlier time zone, clients will be able to work late, without incurring hefty overtime.”