New York, NY (April 6, 2009)–audioEngine recently won a 2009 Silver Telly for Rex Recker’s 7.1 mix for Coca-Cola’s Inside the Happiness Factory: The Documentary, a short, animated film that screens daily at The World of Coca-Cola in Atlanta.
Weiden and Kennedy created the storyboard for the documentary, which is a take-off of the bonus behind-the-scenes segments that appear on DVDs. Featured are the characters, creatures, and all things in-between, who appear in the Happiness Factory TV commercials.
“The beauty of mixing in 7.1 is that it allows me to create a more enveloping and visceral aural dimension, one that transports you because it’s more like how things sound in real life. When something is panning around your head, it feels very three-dimensional,” said Recker.
To retain a realistic yet original quality to the characters voices, actual Coke employees were used as well as seasoned actors. Much of the dialogue was unscripted and improvised, not to mention, funny. The actor playing Wendy was even given a lollipop to eat while recording her lines because her character was drawn as doing just that within the film. “We wanted to get the effect of her slurping on a pop for authenticity’s sake,” pointed out Recker.
Recker’s input did not stop with the final studio mix. While on-site to supervise the installation of the soundtrack in the Happiness Theater within Coca-Cola’s museum-like complex, he discovered a wiring issue, which he was able to resolve before the official opening.
He concluded, “It gives me great satisfaction knowing my 7.1 mix is heard 32 times a day, seven days a week. That means the soundtrack has played over 30,000 times already. That’s pretty cool.”