New York, NY (June 2, 2008)–Characters from A&E programs challenge viewers to see the drama in both fiction and reality in a new campaign spot, for which audioEngine mixer Hillary Kew Martell provided the sound design and mix.
For this A&E campaign, called “Challenge,” Martell created ambient sound design elements to accent the disparate outtake-like scenes from a variety of A&E programs, including the recently aired mini-series, The Andromeda Strain, the syndicated Sopranos, Gene Simmons Family Jewels, Criss Angel Mindfreak, and Paranormal State. Edited by Tiffany Burchard at FilmCore into :70, :60,:30, and :15 versions, this promo creates both a network narrative and programming showcase, blending the intensity and drama of the race-to-save-mankind, with the somber Intervention, the grave-digging mobster with the megalomaniac rocker.
Martell’s sound design helps to structure the spot’s narrative arc, which begins intensely then turns somber and builds to a dramatic climax. Characters pose program-oriented challenges direct-to-camera, revealing some themes explored in A&E’s shows. From car screeching to water lapping and frog croaking, grave digging to train whistling, Martell’s sound design provided a sonic backbone for the spot before the dialog tracks and musical score had been finalized and, ultimately, underscores the production sound captured for each scene.
London-based agency devilfish produced the “Challenge” campaign, and its creative director, Richard Holman, worked directly with Martell to perfect the music and sound of the spot. Martell mixed the various versions of this campaign from her Pro Tools|HD3- and Pro Control-equipped studio at audioEngine NYC, monitoring on Klein + Hummel O300 studio monitors. Her mix balances the musical score, with its deep-swelling strings building to a crescendo, and the dramatic dialog and environmental sound design to achieve a sonic intensity that culminates cinematically, and fades out to real-world sounds.