New York, NY (June 15, 2007)–Engineer Rex Recker of audioEngine (aE) recorded and mixed audio tracks for a seven-minute animated film that will be played at the New World of Coca-Cola museum in Atlanta. The project, produced through ad agency Wieden+Kennedy Amsterdam, was mixed in a specialized 7.1 Dolby format for exclusive use in the new, state-of-the-art venue. The museum opened on Memorial Day weekend.
The film, produced by animation company Psyop, is an extended version of the “Happiness Factory” 2007 Super Bowl TV spot the studio produced for Coke, and was directed by Psyop’s Todd Meuller and Kylie Matulick. Producing for Wieden+Kennedy Amsterdam was Sandy Reay.
Recker’s studio at aE was already set up to handle advanced digital formats for cinema and HD mixing, so adapting the 5.1 Dolby to accommodate the specialized 7.1 configuration of the venue was “an easy task,” Recker explains. “At the World of Coca-Cola museum, you have two extra speaker systems that are dedicated to the rear of the hall, which give audiences much more dynamic and realistic looping and circling of sound,” he says.
Recker said the key challenge for audioEngine was to replicate in their studio in New York the same speaker array that was being built in the 300-seat theatre in Georgia. Recker’s studio was converted into a mini-film set for the recording portion of the assignment. In the museum version of “Happiness Factory,” characters playing Coke employees appear on screen, talking about their work. The voices of these characters are supplied by a mix of actual Coke employees, who were shot at Coke headquarters in Atlanta, and improv actors who were shot at audioEngine in New York.
Recker recorded over two dozen actors in his booth, where they were interviewed by Mueller. At his client’s request, Recker also traveled to the Coke museum in advance of its opening to ensure that the final 7.1 mix played back properly in the theater.