New York, NY/Phoenix, AZ (March 15, 2005)–Following the international release of Pepsi ads starring Beyonce, Jennifer Lopez and David Beckham, leading audio post company audioEngine has expanded the company’s offerings. In addition to full mix services, audioEngine is expanding its sound design services in the New York office, and adding full music production services through its production studios in Phoenix, AZ.
Original music services will be spearheaded by composer Jason Camiolo out of the Phoenix office, with sound design and music supervision being led by Tom Goldblatt in the New York office.
“This is a natural next step for audioEngine, allowing us to provide quality service to our clients and deliver a complete package as appropriate,” said audioEngine’s general manager Michael Porte.
For the new Pepsi project, Goldblatt collaborated closely with director Tarsem of @radical media and Pepsi’s David Foulds to produce a soundtrack that merged multiple sources, including Goldblatt’s sound design and music elements by Camiolo, vocal tracks by Lopez and Beyonce (produced by Glen Ballard) and music composition by Vince Lawrence at Slang Music Group. The result is a complex blending of styles that tells the story of two special agent Samurai (Beyonce and Lopez), the Pepsi bar overlord (Beckham) and a high-energy battle of strength of body, mind and spirit.
Goldblatt led the audioEngine team, which embarked on a month-long endeavor that included a bottom-up sound design, creating a barrage of sound more akin to a movie than a commercial. “We had a clean slate,” said Goldblatt. “We had to create every sound you hear. The challenge for me was to create an environment from scratch using all the tools at my disposal–from Foley to effects layering to recording actors yelling, screaming and grunting their way through the weapons, fights and falls.”