Indianapolis, IN (October 22, 2009)-Auralex Acoustics has named Karen Richardson as director of sales.
She has experience in multiple sales channels and is expected to help the company expand its presence in the CEDIA market as well as maintaining its position in the pro audio, MI and commercial installation markets.
Just prior to joining Auralex, Richardson held the position of president of the ASL Group, a distributor of upscale home audio brands, where her responsibilities included expanding ASL’s dealer base into the custom install channel.
“Karen’s professional experience in both the CEDIA and our core markets makes her the perfect addition to Auralex’s executive team,” says Eric Smith, founder and president of Auralex Acoustics. “I am confident that her extensive market and sales knowledge will help Auralex further strengthen its position in the evolving marketplace.”
“I’m very excited about joining such a great company and recognizable brand,” Richardson states. “My goal in this position is to provide Auralex with a strategic sales and marketing effort to better serve its core customers and explore new business opportunities in the existing channels that Auralex serves, as well as additional channels. I look forward to developing exciting new initiatives that will further cement our position as the industry leader in sound control.”
Richardson has also been involved in numerous industry organizations such as CEDIA’s Manufacturers Council, CEA as chair of the High Performance Audio Board, and secretary treasurer of the Audio Engineering Society’s San Francisco chapter.