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Aussie Broadcaster Adds NETIA U-Share

Claret, France (January 24, 2008)--The Australian Broadcasting Corporation (ABC) will be using NETIA's U-Share to streamline audio file distribution to its radio stations.

Claret, France (January 24, 2008)–The Australian Broadcasting Corporation (ABC) will be using NETIA’s U-Share to streamline audio file distribution to its radio stations.

The product allows ABC Radio to schedule file transfers during off-peak hours and free up bandwidth for the immediate delivery of critical content during the network’s busiest times.

Currently, content is played out over an audio line, either ISDN or satellite, and recorded on one or several receivers, or delivered via an ad-hoc file transfer. U-Share will be used to address the problem of transferring audio files, such as music and promotions, among those stations more efficiently.

Real-time exchanges take place over the audio network or ABC’s IP network throughout the day, but at “rush hour,” the volume of content being transferred can saturate the network. Because users lack the ability to prioritize critical audio information, the exchanges slow down or even stall. For the smaller local ABC affiliate stations, in particular, the transfer of audio files via IP connections with bandwidth ranging from 128 kbps to 512 kbps can be sluggish, and file exchanges can consume valuable bandwidth normally dedicated to the stations’ web sites.

U-Share will allow ABC Radio to plan audio file and metadata transfers through a basic reservation process while maximizing bandwidth usage. Non-critical audio elements that don’t need to be transferred immediately will be exchanged by U-Share outside of peak hours.

U-Share will also allow ABC Radio staff to use the Radio-Assist browser to flip through low-quality content stored remotely. Generating only minimal traffic on the network, the user can listen to audio within the remote database and plan a high-quality file transfer for a time when bandwidth usage is at a low.