Loud's stealth PR campaign for
Mackie Onyx-i mixers included
boxes such as this, sent to
specific members of the media.New York (December 14, 2009)—Following months of industry speculation, Avid has officially licensed Mackie’s Onyx-i mixers with work with Avid Pro Tools M-Powered 8 software.
Last summer, Mackie debuted its Onyx-i line of mixers with a stealth publicity campaign that indicated it had found a way to circumvent Avid's hardware protection that links Digidesign/M-Audio systems to M-Powered DAW software. The resulting software solution--the Mackie Universal Driver—debuted at AES to great interest, and also worked with other DAWs, including Apple Logic Pro, Cakewalk Sonar and Steinberg Cubase.
In the wake of the new agreement between Avid and Mackie’s parent company, Loud Technologies, users will need to purchase the Mackie Universal Driver upgrade ($49.99 USD) at Mackie’s website to enable use of Pro Tools M-Powered 8 with Onyx 820i, 1220i, 1620i and 1640i mixers.
“For years, Mackie customers have wanted to combine the familiar workflow of an analog mixer with the world’s most popular DAW,” remarked John Boudreau, VP of Loud’s Music Gear group. “Through our newly-signed agreement with Avid, Mackie’s Onyx-i mixers now make this possible.”
Chris Gahagan, senior vice president of Products at Avid said, “Avid has made openness a key component of its ongoing strategy, and this agreement with Loud is a perfect example of how we continue to open up our ecosystem. As joint developers of the HUI protocol, Avid and Loud have a history of working productively together, and we’re pleased to be working together on this latest endeavor to provide our customers with more choice and flexibility when it comes to unleashing their creativity.”
Loud Technologies Inc.