Las Vegas (April 12, 2010)–Avid announced Sunday it has entered into an agreement to acquire Euphonix by the end of April.
Avid already produces consoles for the live sound market as well as its own Icon desks, and audio and video control surfaces; the company will reportedly continue all of those brands following its purchase of Euphonix, which manufactures large-format digital audio consoles, media controllers and peripherals.
Among Avid’s immediate plans, according to the company, is to further develop “an open standard protocol that greatly expands the ecosystem of compatibility between the Euphonix control surfaces and a wide range of Avid and third-party audio and video applications,” including Media Composer and Pro Tools. For existing Euphonix customers, Avid will continue to support EuCon, the Euphonix high-speed Ethernet protocol that enables its control surfaces to interface with third-party software.
“This acquisition greatly expands our portfolio to offer customers a complementary set of workflow solutions–from independent producers creating music in their home studios to broadcasters preparing segments for national broadcast,” said Gary Greenfield, chairman and CEO, Avid.
He continued, “We remain committed to driving interoperability and modularity across a vast ecosystem of Avid and third-party creative hardware and software solutions. And, as audio and video workflows continue to converge, we are now well positioned to deliver control surfaces that work across both audio and video applications, making the content creation process more cost-effective and efficient for our customers.”