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Backbone Networks Announces Turnkey Internet Radio Broadcast Hosting Service

Worcester, MA (May 12, 2005)--Backbone Networks Corporation has announced the availability of an internet hosting service targeted specifically toward streaming media, including radio broadcasting. Designed to seamlessly integrate with the Company's full-featured production and automation software, the hosting service, called Backbone Broadcast, includes a free license to Backbone Radio Pro client studio software.

Worcester, MA (May 12, 2005)–Backbone Networks Corporation has announced the availability of an internet hosting service targeted specifically toward streaming media, including radio broadcasting. Designed to seamlessly integrate with the Company’s full-featured production and automation software, the hosting service, called Backbone Broadcast, includes a free license to Backbone Radio Pro client studio software.

The target market for this service is start-up stations that require scalability of audience size, as well as full control of content, including audio, images, text annotation and commercial advertising/sales. Professional radio stations can be created and stream for as little as $500 per month, including a free software license.

This client-server service replicates the studio-transmitter model of a conventional radio or television station. Where the hosting service acts as the transmitter to the internet, at the client station’s studio all broadcasting and control functions are performed from a low cost desktop computer.

The Backbone Broadcast hosting service was developed in response to client requests for a turnkey approach to streaming, where the broadcaster need only operate an intuitive playlist-based console, and all technical streaming server issues, such as bandwidth management, databases and demographic reporting, are handled for him. Clients simply install a copy of Backbone Radio Pro, which runs on an Apple Macintosh, and connect to the centrally located hosting service via ordinary DSL connection. Using a portable laptop Mac, the studio may be mobile, allowing stations to cover live remote events, such as sports or awards shows.

Broadcasts are transmitted to the Internet via MPEG-4 streaming, and viewed by the universal QuickTime player, which is available free from Apple, and is included with every copy of the popular iTunes software.

Backbone Broadcast
www.backbonebroadcast.com

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