Worcester, MA (May 12, 2005)–Backbone Networks Corporation has announced the availability of an internet hosting service targeted specifically toward streaming media, including radio broadcasting. Designed to seamlessly integrate with the Company’s full-featured production and automation software, the hosting service, called Backbone Broadcast, includes a free license to Backbone Radio Pro client studio software.
The target market for this service is start-up stations that require scalability of audience size, as well as full control of content, including audio, images, text annotation and commercial advertising/sales. Professional radio stations can be created and stream for as little as $500 per month, including a free software license.
This client-server service replicates the studio-transmitter model of a conventional radio or television station. Where the hosting service acts as the transmitter to the internet, at the client station’s studio all broadcasting and control functions are performed from a low cost desktop computer.
The Backbone Broadcast hosting service was developed in response to client requests for a turnkey approach to streaming, where the broadcaster need only operate an intuitive playlist-based console, and all technical streaming server issues, such as bandwidth management, databases and demographic reporting, are handled for him. Clients simply install a copy of Backbone Radio Pro, which runs on an Apple Macintosh, and connect to the centrally located hosting service via ordinary DSL connection. Using a portable laptop Mac, the studio may be mobile, allowing stations to cover live remote events, such as sports or awards shows.
Broadcasts are transmitted to the Internet via MPEG-4 streaming, and viewed by the universal QuickTime player, which is available free from Apple, and is included with every copy of the popular iTunes software.